Head of Marketing – F&B Experience

Deboned Restaurant Company is seeking an experienced Head of Marketing to lead our marketing efforts within the food and beverage (F&B) sector. This role is pivotal in developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth. The ideal candidate will possess deep knowledge of the F&B market, consumer behavior, and both digital and traditional marketing channels.

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Key Responsibilities

Strategy Development

• Develop and implement marketing strategies aligned with business goals.
• Identify market trends, customer insights, and competitor activities to adjust strategies accordingly.
• Lead the creation and implementation of the brand’s vision and mission.
• Plan and execute marketing campaigns to drive customer acquisition, retention, and brand loyalty.

Brand Management

• Oversee the development and consistency of the brand voice, messaging, and visuals across all channels.
• Manage the brand’s online and offline presence.
• Ensure high-quality creative output in all marketing communications.

Digital Marketing

• Drive digital strategies across social media, email marketing, SEO, SEM, and website optimization.
• Monitor digital marketing KPIs and make data-driven decisions for optimization.
• Collaborate with the team to create engaging and targeted social media content.
• Manage relationships with influencers, bloggers, and other digital partners.

Customer Insights & Market Research

• Analyze customer behavior, preferences, and feedback to inform marketing strategies.
• Conduct regular market analysis to identify growth opportunities and challenges.
• Gather customer insights through surveys, feedback loops, and market trends.

Marketing Campaigns

• Plan and manage marketing campaigns for product launches, promotions, and seasonal events.
• Collaborate with product development teams to support new offerings with targeted campaigns.
• Measure the effectiveness of campaigns through metrics like ROI, customer engagement, and revenue growth.

Team Leadership

• Lead and mentor a team of marketing professionals.
• Set clear goals, provide ongoing performance feedback, and foster a collaborative team environment.
• Ensure continuous training and development opportunities for the marketing team.

Partnerships & PR

• Manage relationships with advertising agencies, media outlets, and external partners.
• Oversee PR efforts to ensure positive brand exposure in relevant media channels.
• Create sponsorship opportunities and collaborations with relevant brands or influencers.

Budget Management

• Prepare and manage the marketing budget.
• Ensure cost-effective use of resources and maximum ROI on marketing activities.

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Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• Experience: Minimum of 7+ years in a senior marketing role, with at least 3 years in the F&B industry.
• Strategic Skills: Proven experience in developing and executing successful marketing strategies.
• Market Knowledge: Strong understanding of the F&B market and consumer behavior.
• Marketing Expertise: Expertise in both digital and traditional marketing.
• Leadership Skills: Excellent leadership, communication, and team management abilities.
• Data-Driven: Strong analytical skills with proficiency in marketing analytics and tools.
• Organizational Skills: Strong project management and organizational skills.

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Application Instructions

If you meet the qualifications and are excited to lead our marketing team, please apply through the Deboned Restaurant Company career page or the relevant job posting platform.

APPLY HERE