Deboned Restaurant Company is seeking a knowledgeable Marketing Intelligence Manager to drive data-driven marketing strategies for our food and beverage (F&B) business. This role is essential for gathering, analyzing, and interpreting data that informs marketing decisions and supports overall business growth. The ideal candidate will have a strong background in market research, consumer insights, and competitor analysis.
Key Responsibilities
Data Collection & Analysis
- Collect, manage, and analyze data from various sources, including customer databases, social media platforms, sales reports, and external market research.
- Develop a comprehensive understanding of market trends, consumer behavior, and competitor strategies within the F&B industry.
- Monitor and analyze the performance of marketing campaigns to determine effectiveness and identify areas for improvement.
Market Research
- Conduct qualitative and quantitative market research to identify customer needs, preferences, and purchasing behavior.
- Use market segmentation techniques to help the business target specific customer groups more effectively.
- Stay updated on F&B industry trends, food preferences, and evolving customer expectations.
Competitor Analysis
- Perform detailed analysis of competitors, including their marketing strategies, pricing, product offerings, and market positioning.
- Identify gaps in the market that present opportunities for growth and differentiation.
- Provide insights into competitor strengths, weaknesses, and threats to the business.
Consumer Insights
- Analyze customer data and feedback to understand motivations, preferences, and pain points.
- Identify key factors that drive customer loyalty and satisfaction within the F&B sector.
- Collaborate with product development teams to align new offerings with consumer demands.
Campaign Performance
- Measure and analyze the success of marketing campaigns using KPIs such as ROI, customer acquisition costs, lifetime value, and engagement rates.
- Provide actionable insights to improve future campaigns based on data-driven analysis.
- Help optimize digital marketing strategies, including SEO, SEM, email marketing, and social media through detailed performance reviews.
Reporting & Presentations
- Prepare regular reports and dashboards for the marketing team and senior management.
- Present insights, data findings, and recommendations in a clear, actionable format.
- Provide leadership with key intelligence to help shape long-term marketing strategies.
Collaboration with Cross-Functional Teams
- Work with the marketing team to align data findings with ongoing campaigns and product launches.
- Collaborate with sales, operations, and customer service teams to gather feedback and improve customer experience.
- Partner with external agencies or consultants to gain additional market intelligence when needed.
Trend Analysis & Forecasting
- Identify emerging market trends, technology advancements, and shifts in consumer preferences that could impact the F&B industry.
- Provide forecasts and predictions based on historical data and current market conditions.
- Assist in creating future business and marketing plans using trend data.
Data Tools & Systems
- Utilize tools such as CRM systems, Google Analytics, social listening tools, and market research software to collect and interpret data.
- Ensure data accuracy and integrity by maintaining up-to-date databases and data collection processes.
- Recommend and implement new data analysis tools and methodologies to enhance marketing intelligence capabilities.
Qualifications
- Education: Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field (Master’s degree preferred).
- Experience: Minimum of 5+ years in a marketing intelligence or data analytics role, ideally within the F&B industry.
- Technical Skills: Strong knowledge of marketing research methodologies and data analytics tools.
- Proficiency: Experience with data visualization tools (e.g., Power BI, Tableau) and CRM systems.
- Digital Expertise: Familiarity with Google Analytics, social media analytics, and other digital marketing platforms.
- Analytical Skills: Strong analytical skills with the ability to interpret large data sets and extract meaningful insights.
Application Instructions
If you meet the qualifications and are eager to contribute to our marketing intelligence efforts, please apply through the Deboned Restaurant Company career page or the relevant job posting platform.