Abu Dhabi University is looking for a Senior Social Media Specialist to work closely with the Marketing & Communications Manager, Enrollment & Marketing Director, and senior management. This role is crucial for maintaining a strong presence across various social media platforms and executing the university’s social media strategies effectively.
| Basic Details | |
|---|---|
| Experience | 1 - 2 Years |
| Location | Kuwait |
| Qualification | Mentioned Below |
| Benefits: | Mentioned Below |
| Posted | |
| Job Type | Full-Time |
| Posted by | Hamna (Senior HR) |
| last date to apply | apply within 15 days of posting |
This blog post will break down everything you need to know about the position, from the typical tasks to the qualifications and how to contact the employer.
Key Responsibilities
Strategy & Planning
- Lead the development of a social media strategy aligned with the marketing infrastructure supporting ADU’s strategies.
- Benchmark with local and international universities to review best practices and ROI on social media expenditure.
- Assist the Senior Marketing Manager in developing and adhering to the social media annual budget.
- Manage, coach, and lead the social media team.
Social Media Communication Duties
- Plan and execute crisis management procedures regarding communications with internal and external stakeholders.
- Establish workflows for digital communication procedures across all utilized mediums.
- Develop strategies and programs for ADU’s digital applications, including the website, mobile application, and all social media platforms.
- Collaborate with cross-functional teams and external agencies to build communications plans leveraging social media.
- Write content for all ADU’s social media channels.
- Manage internal and external social media communication projects.
- Set goals to enhance ADU’s presence on platforms like Twitter, Facebook, LinkedIn, YouTube, and Instagram.
- Monitor all digital mediums daily.
- Collaborate with the marketing team to create branded social media campaign assets.
- Ensure high standards of customer relationship management with stakeholders.
- Track and analyze the impact of enrollment from social media efforts.
Data Analysis and Reporting
- Conduct daily and weekly data analysis reports of the university’s social media activity.
- Provide feedback and advice based on social media research.
Qualifications
Educational Requirements
- Degree: Bachelor’s in Marketing or Digital Marketing.
Experience
- Years of Experience: 6-8 years in marketing, social media, or content-related roles, preferably within an agency.
Language Skills
- Bilingual: Proficient in English and Arabic.
Skills and Abilities
- Strong knowledge and real-world experience in planning, managing, and executing social media initiatives.
- Proven experience in planning social media programs.
- Exceptional writing and communication skills.
- Familiarity with social media platforms including Facebook, Twitter, YouTube, etc.
- Proficient in using social media management and analytics tools like HootSuite.
- Experienced in writing and editing content for the social media space.
- Committed, organized, and able to work under pressure with attention to detail and creative problem-solving abilities.
Application Instructions
If you are interested in this position, please submit your application through the designated platform.
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